Monthly Archives: July 2009


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[view:thumbnail_carousel=default=perfect bound]

    Product info

  • Lined/squared
  • A4/pocket (145*90mm)
  • 80g paper
  • 64/48/36 sheets
  • Rounded corners
  • Durable cover

[view:thumbnail_gallery=default=perfect bound]


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[view:thumbnail_carousel=default=hard bound]

    Product info:

  • Lined/squared
  • A4/A5/A6
  • 80g paper
  • 100 sheets
  • Hard binding
  • Hard cover matte lamination
  • Mark ribbon

[view:thumbnail_gallery=default=hard bound]


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The mill used to produce Whitelines paper was chlorine-free already in 1993.


Are Whitelines' pads FSC*-labelled?

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No, normally not. This is due to a small amount of hardwood in the pulp, and the relevance of the FSC-labelling is being questioned in this case. The pulp is the basis of the high quality of our paper. By combining the short fibers of hardwood pulp with the strong long fibers of softwood pulp, our paper can achieve various desired properties. Our own pulp is produced using a so-called ?magnefite? process and is TCF (Totally Chlorine Free). The pulp is mixed with the filling agent PCC (Precipitated Calcium Carbonate), which is specially adapted to our paper.

I've heard that recycling is eco-friendly. Is this recycled?

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The paper in Whitelines’ pads comes from wood; thinnings from managed forests in southern Sweden and saw mill chips. Managed forests are harvested and planted; thus renewed all the time. Being a country with long traditions in forestry, pulp & paper, the renewal of forests is an integrated and natural process. Nymolla Mill, where Whitelines’ paper is produced, is certified in accordance with Chain of Custody FSC and PEFC.


If it’s eco-friendly, why is it not tagged with the wave/tree/bear/star/swan tag I’m used to?

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The paper used in Whitelines’ pads, MultiCopy, is labelled with the Nordic Swan, the EU Flower, TCF (Totally Chlorine Free) label, and is also available FSC-labelled. All countries has its own eco-labelling system. That’s the main reason Whitelines has chosen to work with the Carbon Footprint ? it is neutral, objective, and possible to calculate and audit regardless of geography.


Zero Carbon Footprint, that’s impossible.

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The remaining yet low emissions, mainly from transport, are from 2009 being offset by planting trees in Africa (Uganda). Whitelines will gradually move from a low and explicit carbon footprint, to Zero Carbon Footprint. This is done together with the organisation U & W (


0,124 kg of Carbon Footprint; means nothing to me?

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– “When we first started with this it didn’t mean a thing to us either, but we thought we had to start somewhere and soon realised that we could actually make a change”. (Olof Hansson, inventor)

– 10 miles with a big car emits about 4-5 kg CO2. A hamburger meal about 2-3 kg.

– At Whitelines, we make a serious effort to decrease our carbon footprint. It’s clearly stated on each notebook how much emission of CO2 that specific pad has led to. Whitelines is probably the first vendor in the world to adequately calculate and communicate this environmental stress.

What does “Carbon Footprint” mean?

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– A carbon footprint is the total set of Greenhouse Gas Emissions caused directly and indirectly by an individual, organization, event or product. (Wikipedia, UK Carbon Trust 2008)

– Whitelines has chosen to focus on Carbon Dioxide (CO2), which is the most important and debated Greenhouse Gas. It’s considered to be one of the main causes of Global Warming.