Monthly Archives: July 2009

But don't they use a lot of ink?

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The amount of ink used to create the background tint is comparable to the amount of ink used to create ordinary black or grey lines on white paper; imagine that you take a line and ?smear? it out to become tint instead.


Why is this eco-friendly?

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Whitelines’ notebooks are made in Sweden, with very low environmental stress in all parts of the production/logistics chain. The paper mill does not emit any carbon dioxide, so the paper used in the pads has an exceptional environmental record.

Custom edition

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Whitelines, available in custom editions, enhances the corporate identity of leading brands and makes a clear statement for improving both creativity and the environment.

The story

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Think about it. We have been using paper with dark lines for ages. You probably used it in school as a child, perhaps tried to put a small minus sign just above the line to make it visible. At work you may have made notes from a meeting and not been entirely sure what a syllable or word meant because it clashed with the dark line crossing over it. You know, the pen makes dark lines and with dark lines on the paper we always have to put in extra effort to separate them. Without us really realising it, these clashes reduce our concentration, distracting us. These dark supporting lines have been around for a very long time, actually since medieval times when iron gall ink was used for its lasting dark colour.

And so it happened that the story of the line took a completely different direction when the simple but ingenious idea of having writing paper with white ‘non-confl ict’ lines occurred to Swedish designer Olof Hansson. Why would you not choose to use paper without distracting lines, if you could? It’s nicer to write on and easier to read from. The lines don’t show up on photocopies, there’s less glare in strong light, and people with dyslexia are helped with it, and more…

It’s your call of course, but we think it’s pretty much a no-brainer.

Whitelines® was founded in January 2006 by three friends in Stockholm with one ambition: to make a contribution to a better world, no matter how small. The means to this end was a simple but very effective idea – a new kind of writing paper which, through its remarkable clarity, could support everyone’s writing, drawing and thinking. Why not take one of the mainstays of everyday life and improve it? Whitelines® is today based in Stockholm, Sweden, working to support your ideas for the future.


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Whitelines® ist die neueste Generation von Schreibpapier. Das Konzept ist patentiert und doch sehr einfach. Da Markierungen von Stiften dunkel sind, kontrastieren sie mit den traditionellen dunklen Linien von normalem Papier. Statt zu stören sollen die Linien Ihren Stift und Ihre Gedanken unterstützen.
Whitelines®-Hilfslinien sind heller als der Hintergrund. Die dunkle Tinte und die Markierungen vom Stift liegen am anderen Ende des Farbspektrums, möglichst weit von den Hilfslinien entfernt. Also weniger wahrnehmbare Ablenkungen, und die geschriebene Information ist leicht lesbar.

Picture comparing drawings on a Whitelines® paper and a ordinary paper

Die Kurve links zeigt ein Whitelines-Papierblatt vor Notizen von einem Stift, viel helle Farbe (der Hintergrund) und eine kleine Menge Weiß (die Hilfslinien).Bei Verwendung eines Stifts auf dem Papier erhält die Kurve eine völlig neue Spitze im dunklen Bereich, deutlich weit weg von den anderen, ohne einen visuellen Konflikt.

Whitelines-Papier ist getönt, d.h., kein starkes Licht scheint in Ihre Augen, wenn es wie bei normalem Papier im Papier reflektiert wird.

Das herkömmliche Papier hat eine Spitze im dunklen Bereich (die Hilfslinien), bevor noch Notizen mit dem Stift gemacht wurden. Bei Verwendung eines Stifts ist der Konflikt zwischen den Hilfslinien und der Stiftmarkierung offensichtlich, sie beide konkurrieren über denselben visuellen Bereich.


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