The paper in Whitelines’ pads comes from wood; thinnings from managed forests in southern Sweden and saw mill chips. Managed forests are harvested and planted; thus renewed all the time. Being a country with long traditions in forestry, pulp & paper, the renewal of forests is an integrated and natural process. Nymolla Mill, where Whitelines’ paper is produced, is certified in accordance with Chain of Custody FSC and PEFC.
– “When we first started with this it didn’t mean a thing to us either, but we thought we had to start somewhere and soon realised that we could actually make a change”. (Olof Hansson, inventor)
– 10 miles with a big car emits about 4-5 kg CO2. A hamburger meal about 2-3 kg.
– At Whitelines, we make a serious effort to decrease our carbon footprint. It’s clearly stated on each notebook how much emission of CO2 that specific pad has led to. Whitelines is probably the first vendor in the world to adequately calculate and communicate this environmental stress.
The amount of ink used to create the background tint is comparable to the amount of ink used to create ordinary black or grey lines on white paper; imagine that you take a line and ?smear? it out to become tint instead.
Shipping large batches by boat means hardly any CO2 – emissions per notepad. In addition, the boats use the books and pads as ballast which makes the freight all the more sound. The emissions that still remain are compensated for by Whitelines.
Actually, no. The Nymolla Mill in southern Sweden is an ultra-modern paper production plant which re-uses the Carbon Dioxide in a closed-loop. There are no CO2-emissions from the plant.
Whitelines’ notebooks are made in Sweden, with very low environmental stress in all parts of the production/logistics chain. The paper mill does not emit any carbon dioxide, so the paper used in the pads has an exceptional environmental record.