Our values

Whitelines® was founded in January 2006 by three friends in Stockholm with one ambition: to make a contribution to a better world, no matter how small. The means to this end was a simple but very effective idea – a new kind of writing paper which, through its remarkable clarity, could support everyone’s writing, drawing and thinking. Why not take one of the mainstays of everyday life and improve it? Whitelines® is today based in Stockholm, Sweden, working to support your ideas for the future.

our manifesto

Don’t just do it

You entered this world as a creative genius. Curious. Playful. Somewhat obstinate.

But over the years society shaped you into an obedient, well-mannered citizen. Your questions became nicer, the decisions safer, and the answers more certain.

We’re here to reverse the trip.

We want to uncage your imagination. And dare we say, make every single person on this planet one percent more creative. Does this sound a bit naive? If not a little overambitious?

We agree.

Our vision is easy to criticise, ridicule and whisk off. But we feel it’s a small price to pay in order to encourage your independence and nurture your brainchildren.

It’s not an easy task. It’s a never-ending battle. Because the world is full to the brim of faceless bureaucrats and greedy bullyboys, waiting to kill your ideas with just a flick of the wrist.

So whatever you do, don’t just do it. Put your heart and soul into it.

Love it.
Hate it.
Turn it up-side-down.
Turn it inside-out.
Bend it.
Break it.
Shake it.
Torture it.
Blow it up.
Whatever you do, don’t just do it.
Push it forward.