Whitelines manifesto: Don’t just do it.

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You entered this world as a creative genius. Curious. Playful. Somewhat obstinate.
But over the years society shaped you into an obedient, well-mannered citizen. Your questions became nicer, the decisions safer, and the answers more certain.
We’re here to reverse the trip.

We want to uncage your imagination. And dare we say, make every single person on this planet one percent more creative. Does this sound a bit naive? If not a little overambitious? We agree. Our vision is easy to criticise, ridicule and whisk off. But we feel it’s a small price to pay in order to encourage your independency and nurture your brainchildren. It’s not an easy task. It’s a never-ending battle.

Because the world is full to the brim of faceless bureaucrats and greedy bullyboys, waiting to kill your ideas with just a flick of the wrist. So whatever you do, don’t just do it. Put your heart and soul into it.

Love it, hate it, turn it up-side-down, turn it inside-out, bend it, brake it, shake it, torture it, blow it up. Whatever you do, don’t just do it.

Push it forward.

Discussion 3 Comments

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  1. Mars

    My name is Mars Aurelius.

    Speaking of undertaking creative endeavors that devour you whole…

    In 2 days I will travel to the Atacama Desert in Chile, spending 40 days and nights in absolute solitude. With me I will bring my whitelines notebooks, actually I will bring as many of them as I can, my only dismay is that I can’t find anymore in Toronto. I believe in your product and I believe in your company.

    smash it

    crash it

    lick it

    love it

    burn it

    yearn it

    make it happen people

    power to the folks at whitelines


  2. Dave Cheung

    Love it!! Don’t just do it indeed …..

  3. Marla Shega

    Love this, I am an artist and believe that everyone is creative in some way! My compliments to whoever wrote it!


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